About

The Attention Project, is a brand new online project by Mike Parker looking at the current attention economy and trying to carve out its own space.

First I’ll tell you a little bit about me, then I’ll explain a little more about the project.

I’m a 30 something web guy. I’ve tried to be a little more specific than that but I just couldn’t find a single pigeon hole to sit in. I can tell you where I work though, I’m a partner at Orange Bus, an innovative web design and digital strategy company. I’m a busy guy with a family, dogs and a great business to help run, and now this project too.

This Project

Working as a client focussed web company, we’re continually asked about SEO. In fact you can switch the term SEO for “Google”, because that’s always the focus. “How can you help us climb to the top of Google?”

I’d say that’s almost always the wrong question. Really their goal isn’t to be at the top of Google, their real goal is to attract and keep the attention of their target audience.

So instead of the focus being on Google, the focus should be on creating great content, delivering a great service, or plain and simply being remarkable. That’s what this project aims to look at, what steps can we take to deliver real value to our audience and how can we measure that.

Day 35: Jan 11 One month in. How's it going?

So it’s just over a month since The Attention Project was launched. This post describes what went on in the first 15 days. In summary, it was mostly structural work. Setting up the technology, doing the designs, etc…

Since then it’s been more about trying to get settled in. Starting to write some interesting content, and formalising in my own mind what needs to be done, and what can be done to build an audience.

Over the next week I’ll post about what I’ve done in the first month to get the word out, and the impact those actions have had on the sites “attention”. For today though here’s some more stats.

Some more stats

  • Technorati: currently has us ranked as the 8,911,336 top blog – down from 4,601,744. !!
  • Feedburner: is showing 10 subscribers – Up 9 on 2 weeks ago.
  • Analytics: is showing 85 absolute unique visitors – 74 new people in the last 2 weeks.
  • Post average: down to posting once every 3.4 days from once every 2.8 days.

!! I’d suggest that was an internal error on their part showing us too high originally, and that in fact after a certain point, there is nothing to seperate blogs without any authority, so we’re all just equal some number – perhaps 4,601,744.

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