About

The Attention Project, is a brand new online project by Mike Parker looking at the current attention economy and trying to carve out its own space.

First I’ll tell you a little bit about me, then I’ll explain a little more about the project.

I’m a 30 something web guy. I’ve tried to be a little more specific than that but I just couldn’t find a single pigeon hole to sit in. I can tell you where I work though, I’m a partner at Orange Bus, an innovative web design and digital strategy company. I’m a busy guy with a family, dogs and a great business to help run, and now this project too.

This Project

Working as a client focussed web company, we’re continually asked about SEO. In fact you can switch the term SEO for “Google”, because that’s always the focus. “How can you help us climb to the top of Google?”

I’d say that’s almost always the wrong question. Really their goal isn’t to be at the top of Google, their real goal is to attract and keep the attention of their target audience.

So instead of the focus being on Google, the focus should be on creating great content, delivering a great service, or plain and simply being remarkable. That’s what this project aims to look at, what steps can we take to deliver real value to our audience and how can we measure that.

Day 6: Dec 13 Getting the word out to the search engines

Now that we’re on the web it’s important to start to let others know that we’re here. If not, then we’ll forever be alone and the purpose of this particular project will never be fulfilled.

The most basic and the easiest thing we can do is submit to the major search engines. Comscore gives market share at:

  • Google – 55.2%
  • Yahoo – 23.5%
  • Microsoft – 12.3%
  • Ask 4.7%
  • Time Warner (AOL) 4.3%


Take a look at Submit a website for a comparison of other search engine market share trackers.

Submit your own site to:

Now is not the time to sit around and wait for the search engines to pop by. Even when they do, and have added us to their indexes we’re not likely to turn up in any searches beyond our own domain. So tomorrow I’ll see who else we can notify of our existence.

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